Wild care origins
Context
Our application could be used In toddler classes at school (in
kindergarten in France for example) and also at home as an educational
book/game supervised by parents on a touch-sensitive tablet.
We want to develop it in developed countries because tactile shelves
are needed, the aim being to raise awareness among future buyers so
that they are never the poachers' customers.
Wild care is dedicated to small children only who have access to
tactile tablets at home or at school (children 3 to 7 years old). They
will learn about the issues and dangers around protected species while
discovering animals and having fun.
Our wish is to take the problem seriously from an early age, therefore
these children are made aware of the risks and become attached to
these animals so they grow up never wanting to take part in these
massacres.
Target
Even if the application is intended for young children, they will be too young to decide to download it themselves. Our target is therefore on the one hand parents looking for educational games that make sense or that can themselves be invested in the animal cause. On the other hand, our target will also be all schools with tablet-type equipment in Asia or Europe in order to use our wikipedianimals to educate children.
Service offered
A paying application capable of emitting sounds and using augmented
reality for parents or schools wanting to educate young children about
endangered species.
Everything should be read and supervised by the adult in charge. Easy
access application with a very colorful design and childish language.
The application will be like a story, a ballad in the land of animals.
The children will be able to select a country, then in each country
will be listed the endangered animals of the country as cards. By
clicking on the animal, very simplified explanations in childish
language will be available to explain why the animal is in danger and
what the risks for biodiversity would be if it were to disappear. The
child will also be able to see the animal in augmented reality and
hear its roar.
Identity
Benchmark
“Souvenirs: keep an eye out!”, A WWF guide that tells tourists and
customers what items they are allowed to buy on vacation, while
supporting local crafts. It informs the traveler about souvenirs to
avoid, those for which permits are required and recommended souvenirs.
The book is available on displays at airports, in travel agencies and
various shop.
The information distribution format is the same as
our project (book or digital book). It is also a prevention guide
which is indicative but not binding. It's easy to access and
relatively intuitive, almost child’s play because there are a red,
orange or green light depending on the product. The main difference is
that the WWF book is about items made from animals and our project is
about the animals in general.
“WWF Amazing
Planet”, https://apps.apple.com/gb/app/wwf-amazing-planet/id1481335004,
A WWF application to explore the world and wildlife. There are new
content each week, AR animals, fun-facts, videos, photos, maps,
quizzes and animal noises! The children can learn about the
extraordinary wonder and diversity on the planet.
Like our
project, this application allows children to discover terrestrial
fauna through games, photos, quizzes, augmented reality. But our
application also aims to raise awareness, which WWF's does not. Indeed
we want to integrate a "responsibility" part by integrating diagrams
on the decline in species, on the increase in endangered species ...
